Just a Random Thought

On the subway this morning I was crushed up against the door and looking up at a print ad for Icelandair.

Per usual with airline advertising, a deceptively low airfare was emphasised – taxes, security fees, fuel charges, snacks etc. weren’t included at which point we all know that the fare is two to three times higher. The apparent only additional catch was a stop over in Iceland on the way to and from various European capitals.

And maybe it was because the caffeine hadn't kicked in yet, my reaction was: given that friends and family have been (and still are) stuck on both sides of the Atlantic due to the unpronounceable Icelandic volcano’s eruption, I am thinking that Icelandair might be better served if its saved its advertising dollars for a while, at least until people have forgotten this debacle.